Economist and real estate expert Shota Gujabidze emphasizes that the real estate market is characterized by seasonality and is also sensitive to changing economic and situational factors.
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When we consider purchasing an asset, even when the investment is carefully planned and calculated, the decision — whether made by an economist, a businessperson, or a private individual — invariably involves an emotional component. For consumers, purchasing a home is, first and foremost, an emotional decision, and this has a significant influence on their behavior.
The same principle applies to the real estate market. If a developer has incurred high construction costs and is investing in higher quality in order to remain competitive, the property cannot simply be sold cheaply. As a result, the developer cannot simply sell the property at a lower price or reduce it beyond a certain point.
Of course, there are periods when it may be more prudent to refrain from investing or entering into a lease agreement. At the same time, we should remember that real estate is fundamentally a long-term market. Decisions concerning the sale or rental of property should not be based solely on short-term or seasonal fluctuations, nor can prices simply be raised in response to temporary market conditions.
What matters most is observing the pulse and dynamics of the market from a long-term perspective. The fact is that the overall trend in prices remains upward, although the dynamics vary over time.
In general, the real estate market tends to strengthen from February through the end of spring, a period when the market typically experiences the least fluctuation.
As for the current period, October coincides with heightened election-related activity, and the key question during this period is whether the market will be able to maintain stability.
Demand in the real estate market from foreign nationals is also increasing. Activity is coming not only from citizens of neighboring countries, but from buyers and investors from a broader range of countries.
This indicates that Georgia has established a visible position on the economic map as an active market, and that real estate in the country is increasingly perceived as an interesting and attractive asset.